Punters mill around the Guinness Village during day one of the Cheltenham Festival at Cheltenham racecourse on March 10, 2009 in Cheltenham, England. (Photo by Stu Forster/Getty Images)
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Guinness is one of the main sponsors of the Cheltenham Festival
Every day of the Festival approximately 220,000 pints are served to race go-ers. Every year bookies such as
Paddypower offer bets on how much Guiness will be drunk
As part of the celebrations for the Festival, Guinness alters the design of the shamrock – found at the top of each pint poured at the four-day event, to a horseshoe
Paul Cornell, marketing manager at Guinness told Cheltenhamfestival.net "We're delighted that Guinness has become such an established Partner of The Cheltenham Festival and we felt that it was fitting to mark the 100 year anniversary with something special. We're looking forward to bringing the event to life for all of the racegoers at the event."
Guinness has been a sponsor of Jump Racing’s Championship meeting for the last 20 years, with The Guinness Village acting as a destination for attendees.
