888Sport produced some superb promotions for the 2016 Festival, with enhanced odds available on several races twelve months ago, and we're looking forward to seeing some more price boosts in the days ahead (a number of 888sport Cheltenham specials are already available - see below for more!).
888 was founded in 1997 in the British Virgin Islands as Virtual Holdings Limited. In the same year, its Antiguan subsidiary obtained a gaming licence in Antigua where it based all of its management, gaming servers, member support functions and technical and payments staff.
In 2002, 888 Holdings launched its 888.com brand and also its multi-player online poker room, Pacific Poker.
Fast forward to 2008, and 888 launched 888sport, giving the company all four key online gaming segments: Casino, Poker, Sports betting and Bingo.
Since 2008, 888Sport have expanded quickly. They have assembled their own trading team, and have a slick website which offers a wide range of markets.
Odds and Markets
888Sport have assembled their own trading team and they are beginning to become a much bigger player in the world of sports betting. They are offering a new, enhanced welcome bonus and are beginning to offer their own money back promotions and enhanced price offerings.
Their European-facing websites demonstrate that 888Sport understand what customers from their target markets want. Each geo-targeted site has good local content and the sports have been carefully hand-picked to provide a real national flavour. The odds will need to become more competitive, especially in Scandinavia where customers are more price-orientated and less brand-influenced.
888sport customer service is now available 24/7.